Tips for better answers: structuring your program and FAQ

Seven tips

These tips help Robin answer precisely and briefly:

• Give every session a start time, end time and room.
• Use the same room names everywhere, including on signage.
• Write FAQ answers as full sentences that stand on their own.
• For catering, also list dietary options and where to find them.
• Add travel info: nearest station, parking, last connections.
• Describe who each workshop is for.
• Remove outdated information instead of adding new info next to it.

Why 'who is it for' matters

Workshop advice is only personal if Robin knows who a session is meant for. A line like 'For marketers who work with data' helps Robin match the right session to the right attendee.

Test before going live

Ask Robin the ten questions you get most often. If an answer is off, something is usually missing from your data. Add it and ask again.